A store I worked on · Ergonomic DTC Brand · Shopify Plus
The situation
The brand sells standing desks and desk accessories on Shopify Plus. When I first looked, every page was still asking for dozens of files from a menu app the store had already uninstalled. None of those files existed any more, so every visit waited on files that never arrived. The store also ran a sister brand's storefront with nothing linking the two.
What I built
I removed everything the old menu app left behind, then rebuilt the main parts of the store's design so pages load fewer files. I took out tracking code that was loading twice and clashing in the store's header. I linked the main store to its sister site with a bar across both, built into the theme rather than added as an app. I also added product page tabs for specs, reviews and warranty, so shoppers don't scroll through one long description.
How it was measured
No before-and-after test report is on file for this engagement, so I don't publish a number for it.
Keep going
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