The $2.61T U.S. B2B Ecommerce Wave Your Manual Processes Are Missing
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The Spreadsheet Nightmare
Managing orders with messy discount codes and manual entry paralyzes your operations. This approach doesn't scale and drains resources.
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Disconnected Systems
Juggling multiple platforms, your ERP, and 3PL doesn't speak the same language. This leads to manual data entry, fulfillment errors, and a broken experience for your B2B buyers. I provide the strategic blueprint to bridge these gaps.
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The AI Gap & Overwhelm
You know AI is critical for 2025/2026, but you lack a practical strategy for implementation beyond basic tools, missing out on forecasting and efficiency gains.
A Productized Approach to B2B Acceleration
I partner with established Shopify Plus merchants ready to execute. This is my proven, structured process for unlocking growth.
Built in Parallel, Live in 30 Days
Traditional agency builds require weeks of your team's time and risk disrupting current operations. My methodology is different: I build your entire B2B infrastructure in a parallel development environment while your operations continue normally.
Your team invests approximately 12 hours over 4 weeks—mostly testing and training. No downtime, no risk to your live store. Then go-live is literally one day.
Parallel Development
I build everything in my Shopify Partner development environment. Your store continues running exactly as it is—zero disruption.
Collaborative Testing
Week 3 is dedicated to your team testing the portal. Provide feedback, request changes, and ensure everything is perfect before launch.
One-Day Go-Live
Go-live typically happens on a Monday morning. No downtime. Your team logs in to a fully operational B2B engine.
Time Investment Breakdown
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Week 1 (Kickoff + data handoff)2 hours
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Week 2 (Mid-point review)1 hours
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Week 3 (Portal testing & feedback)6 hours
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Week 4 (Training + go-live)3 hours
Compare That to Your Current Time Sink
Most brands spend 10-20 hours per week on manual B2B tasks. My Sprint delivers automation that gives you that time back—permanently. The 12-hour investment pays for itself in the first month.
What Success Looks Like
Meet Your B2B Growth Partner
I've spent a decade in the Shopify trenches. Now, I'm focused exclusively on your B2B future.
I'm Robert Foster, a founder & Shopify Plus consultant, as well as an expert Shopify Developer—not a large agency where your project gets handed off to junior staff.
After 10+ years building high-volume Shopify stores and guiding DTC brands through every technical challenge imaginable, I saw one obstacle coming up again and again: B2B expansion and AI integration.
While my career started in Shopify development, I’ve helped clients bridge wholesale gaps—and realized this is the highest-leverage opportunity most established brands are overlooking. That’s why FosterUI now exists: to partner directly with founders ready to go all-in on B2B and automation, and to show just how seamless the transition can be—with the right strategy.
When you partner with me, you get me—ensuring direct, senior-level strategy and execution throughout our engagement. My reputation is built on delivering results, not just code.
— Robert Foster
Insights: The Intersection of AI and B2B E-commerce
View AllFrequently Asked Questions
Why hire a specialist like you instead of a general Shopify agency?
General agencies focus on broad e-commerce solutions. I focus exclusively on the intersection of B2B expansion and AI integration on Shopify Plus. This hyper-specialization allows me to execute faster, identify bottlenecks others miss (using my proprietary AI audit system), and deliver quantifiable revenue lift, rather than just code.
How is Shopify B2B different from using discount codes or wholesale apps?
The native Shopify B2B suite is fundamentally different. Discount codes are a workaround that corrupts analytics and requires manual effort. Third-party apps often create disconnected data silos. Shopify B2B integrates directly into the core platform, offering robust features like Company Profiles, Custom Catalogs, and Net Terms, allowing you to manage DTC and B2B seamlessly from one backend.
Can I run my DTC and B2B channels on the same Shopify store?
Yes. Shopify Plus supports a "Blended Storefront" approach. Your DTC experience remains unchanged, but when a wholesale buyer logs in, the storefront dynamically adapts to display their specific catalog, pricing, and payment terms. This provides a unified brand experience and operational efficiency.
How long does it take to launch a professional B2B channel?
A fully optimized B2B channel can be launched rapidly with the right expertise. My methodology utilizes a 5-day deep-dive audit (The Roadmap) followed by a 4-week intensive execution project (The Implementation Sprint). This approach prioritizes velocity and delivers a functional, professional wholesale channel in just over a month.
Can we do this during our peak season?
Yes, and it's actually ideal. Because everything is built in parallel, there's no operational risk during your busy period. I do all the heavy lifting while your team focuses on fulfillment and customer service.
For go-live timing, I recommend scheduling it during your slowest operational window—typically a Monday morning during your off-season. That way your team has bandwidth to monitor the first few orders through the new system.
What if we need to make changes during implementation?
That's exactly what Week 3 is designed for. The entire week is dedicated to User Acceptance Testing—your team tests the portal in the development environment and provides feedback. Common adjustments include:
- Pricing tier refinements
- Catalog organization changes
- Quick Order Form customization
- Approval workflow modifications
I incorporate all feedback and you re-test before go-live. This is a collaborative build, not a "disappear for 4 weeks and surprise you" approach.
What happens to our current wholesale orders during implementation?
They continue processing exactly as they do today. If you're currently using Faire, email quotes, or phone orders—those continue uninterrupted. The new B2B portal is built in a separate development environment.
Only at go-live (Week 4) do I activate the new system on your live store.
Do we need technical expertise on our team?
No. I handle all technical implementation. Your involvement is limited to business decisions (pricing tiers, approval workflows, catalog organization) and testing.
Week 4 includes comprehensive training for your operations and sales teams—no technical background required. Most clients are fully self-sufficient within 48 hours of go-live.
Why start with the $1,950 Roadmap instead of jumping straight to the Sprint?
The Roadmap serves three critical functions:
1. Validation: It quantifies your actual pain points with data (your GA4 analytics, current processes, manual time sink). You get the "Money Slide" showing exactly what these bottlenecks cost you annually.
2. Customization: Every brand's B2B needs are different. The Roadmap creates a custom 90-Day Implementation Plan tailored to your specific bottlenecks, not a generic template.
3. ROI Justification: The Roadmap shows you the exact revenue impact and savings. Most clients see 5-7x ROI within the first year just from eliminating Faire fees and automating manual processes.
The Sprint executes Phase 1 of that plan. Without the Roadmap, we'd be guessing. With it, we're implementing a data-driven strategy.
What are the most impactful ways to use AI in my B2B operations today?
The highest impact areas are Precision Demand Forecasting and Personalization. AI forecasting moves beyond spreadsheet guesswork by analyzing complex, real-time data to prevent stockouts and free up capital. AI personalization delivers tailored product recommendations and dynamic content at scale, increasing B2B order frequency and AOV.
How complex is integrating my ERP (like NetSuite or Dynamics) with Shopify B2B?
ERP integration is often the most complex part of a B2B launch. While connectors exist, the challenge lies in data mapping, managing API limits, and handling complex B2B pricing rules. A successful integration requires a strategic blueprint to avoid costly operational disruptions and ensure a single source of truth. This is a core part of my methodology.
What happens after the Sprint? Do you disappear?
The Sprint includes 30 days of post-launch support to ensure a smooth transition. After that, you have two options:
1. Self-Management: Your team is fully trained and can manage the B2B portal independently. I'm available for ad-hoc consulting if needed.
2. Growth & Optimization Retainer ($4,000/month): For brands that want ongoing optimization, advanced integrations, and strategic advisory, I offer a retainer that includes:
- AI-driven personalization and forecasting
- Advanced ERP/3PL integration management
- Monthly performance reports and strategy sessions
- Priority support
Most clients who see significant B2B growth (30%+ year-over-year) opt for the retainer to maximize ROI.