Blog

Why Page Builders Hurt Core Web Vitals (And How...

Page builders like Shogun, PageFly, and GemPages sell a seductive promise: flexibility without engineers. They offer a drag-and-drop interface that allows marketing teams to deploy landing pages in minutes. But...

How to Load Klaviyo.js Without Blocking Main Th...

Klaviyo is non-negotiable for retention marketing. But from an engineering perspective, it is often the heaviest script in the Shopify ecosystem. If you run a standard "App Embed" installation, klaviyo.js...

The OpEx Crisis: Why 'Renting' Features is Blee...

If your store generates >$5M GMV, your app subscription liability likely sits between $24k and $60k annually. You are paying for a page builder, a bundle script, and a wishlist...

The Invisible Tax: Why "Deleted" Apps Are Still...

There is a fundamental misunderstanding in the Shopify ecosystem regarding the definition of the word "Delete." When you click "Uninstall" on an app in the Shopify Admin, you are performing...