Your app stack is costing you in three places. I fix all three.
Audit, removal, and rebuilding the critical functionality using native Shopify. No third-party apps replacing the ones I just removed.
Most mid-market stores are carrying $500–$2,000/month in app overhead, conversion drag from slow load times, and checkout logic that breaks without warning on platform updates. The Overhaul addresses all three — permanently, without adding new subscriptions.
Start with a Diagnostic Audit →PROJECT RANGE: $5,000 – $15,000+
Three costs your app stack is generating right now.
Monthly app subscriptions
The average mid-market store runs 15–25 apps at $30–$150/month each. Roughly 30–40% of that spend is on apps that either duplicate native Shopify functionality or haven't been actively used since the last platform migration.
Avg. $500–$2,000/month in eliminable subscription spend
Conversion drag from page weight
Every third-party app injects scripts into your storefront. Each script adds to Time to First Byte, Total Blocking Time, and Largest Contentful Paint. A 1-second improvement in LCP correlates with a 2–3% increase in conversion rate at typical DTC volumes.
1s LCP improvement ≈ 2–3% conversion rate gain
Checkout complexity risk
Apps that intercept checkout — bundle builders, upsell injectors, custom discount logic — are the most likely to break during Shopify platform updates. One failed deployment in a peak sale window costs more than the Overhaul itself.
One checkout failure during BFCM > full Overhaul cost
How the overhaul works.
Apps come out in stages. Nothing touches the live store until it has been tested and confirmed working in a development environment. The functionality doesn't disappear — it gets rebuilt directly into the theme using Shopify's own platform features, without adding new subscriptions to replace the old ones.
The goal isn't just a faster store. It's a simpler one. Fewer moving parts means fewer things that can break at the worst possible moment — like the week before Black Friday. Every change is documented on video — so whoever manages the store can handle routine updates without calling me.
"What happens if we can't maintain this code after the developer leaves?"
Everything I write is in plain Liquid and vanilla JavaScript — the same languages your Shopify theme already uses. There are no proprietary frameworks, no build pipelines, no black-box dependencies. Any competent Shopify developer can open the files and read exactly what they do.
Every material change is accompanied by a video walkthrough explaining what was built and why. For most routine updates — copy changes, layout adjustments, new product collections — your existing team can handle them directly in the Shopify admin without ever touching the code.
Ghost scripts from 5 uninstalled apps removed. 194 HTTP requests eliminated. Fully loaded time: 37.3s → 1.5s. GTmetrix verified, April–June 2020.
SideTrak.com — DTC accessories, Shopify Plus
Every overhaul starts with the audit.
Tier placement is determined by the Diagnostic Audit — not self-assessment. The audit answers four questions: how many display-layer rebuilds are required, whether any app holds data you'd lose on cancellation, whether checkout logic runs through apps, and whether the store is on Shopify Plus. The answers map directly to a tier.
A store running 20 apps at an average $58/month is spending $13,920/year on subscriptions alone. A Structural Rebuild that eliminates 10 of those apps recoups its cost in under seven months — subscription savings alone. Add the conversion rate improvement from a meaningfully faster storefront and the three-year return exceeds $40,000. That figure is confirmed in the audit report, built from your specific app stack numbers, before the project begins.
$500 – $1,500
Required before any Overhaul engagement. The audit produces the data that determines where your project lands in the tier table above.
These are guidance estimates. Final scope and pricing are fixed before any work begins, based on audit findings. Full Architecture engagements are available with phased payment: 50% at project kickoff, 50% on delivery.
Tandy Leather: 100+ physical store locations migrated to Shopify Plus. Custom Metafield-powered store locator built natively, replacing a third-party API dependency. Director of Ecommerce reported a 20% increase in online sales in the opening week.
Tandy Leather — Global specialty retail, Shopify Plus
The audit is the first step.
The audit delivers a complete picture of your stack regardless of what you decide to do next. It stands alone as a deliverable — there's no obligation to proceed to the Overhaul.