The Protocol: From Rental Dependency to Asset Ownership.
The Forensic Code Audit
Where we start. I go through your Shopify theme line-by-line to find ghost code, script bottlenecks, and redundant apps. This isn't a generic SEO scan, it's a manual code review.
Scope of Work
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01
Ghost Code Analysis
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I manually check theme.liquid and /assets for leftover scripts from deleted apps.
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02
Waterfall Latency Mapping
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Detailed identification of specific scripts (e.g., tracking pixels, review widgets) blocking the Main Thread and delaying First Contentful Paint (FCP).
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03
The "Bloat Report" Deliverable
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A comprehensive PDF deliverable categorizing every app as "Keep," "Remove," or "Re-Architect" based on performance impact and redundancy.
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04
"Clean Mirror" Simulation
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Creation of a password-protected Lab Store link that demonstrates one key feature, rebuilt natively—proving the speed difference before contract signature.
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05
Redundancy Matrix
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Strategic mapping of overlapping app functionalities to calculate immediate SaaS savings.
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06
ROI Projection
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A calculated financial model contrasting current App OpEx against projected post-migration savings.
Native Architecture Migration
The execution phase. I surgically remove bloated apps and replace them with native code you control, native assets using Shopify Functions, Metaobjects, and OS 2.0 JSON templates.
Scope of Work
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01
Surgical Extraction
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The complete removal of identified "bloated" apps and the scrubbing of their residual code (DOM elements, Metafields, and API webhooks).
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02
Universal Migration
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Moving your content (size charts, store locations, etc.) to Metaobjects so you can edit them in the Shopify admin without touching code.
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03
Native Re-Architecture
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Implementation of Shopify Functions (WASM) for backend logic (Bundles/Discounts) and Metaobjects for structured content, replacing client-side JavaScript.
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04
Page Builder Elimination
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Refactoring heavy page builder layouts (e.g., Shogun/PageFly) into modular, lightweight JSON Templates and 2.0 Sections editable via the Shopify Admin.
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05
Cross-Device QA
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Rigorous testing of native features across mobile, desktop, and tablet viewports to ensure 100% functional parity with the removed apps.
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06
Zero-Downtime Deployment (you stay live throughout migration)
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Execution of "The Switch" via a staging theme environment, ensuring live traffic is unaffected during the transition.
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07
30-Day Post-Launch Monitoring
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Continuous monitoring of error logs and 404s to catch and resolve any post-migration issues.
Content Architecture (Universal)
Works on Standard, Advanced, or Plus.
| Feature | The Bloated Way (Rental) | The Native Way (Ownership) | Status |
|---|---|---|---|
| Landing Pages | Visual Page Builders (Heavy DOM) | JSON Templates + Metaobjects | 🟢 Universal |
| Reviews | Widget-Based Review Apps (Script Block) | Judge.me Core + Metafields | 🟢 Universal |
| Wishlists | External Database Wishlists (Data Silo) | LocalStorage + Cust. Metafields | 🟢 Universal |
| Size Charts | Script-Injected Size Charts (CLS Impact) | Product Metafields + Modal | 🟢 Universal |
| Store Locator | Iframe-Based Map Widgets (Heavy Load) | Metaobjects + Map API | 🟢 Universal |
Commerce Logic (Exclusive)
Plus-only (requires Functions runtime)
| Feature | The Bloated Way (Rental) | The Native Way (Ownership) | Status |
|---|---|---|---|
| Bundling | Legacy Subscription/Script Apps (Slow) | Cart Transform Function (WASM) | 🔵 Plus Exclusive |
| Tiered Pricing | Discount Apps (Flickering) | Product Discount Function (Rust) | 🔵 Plus Exclusive |
| Checkout UI | Legacy Subscription Portals (Redirects) | Checkout UI Extensions | 🔵 Plus Exclusive |
Infrastructure Requirement: Features marked with 🔵 execute via Shopify Functions (WASM). These require the Shopify Plus runtime environment. I handle the Plus upgrade coordination as part of the migration protocol.
Performance Governance
Ongoing protection against 're-bloating.' I act as the technical gatekeeper, vetting new Shopify app requests and ensuring your marketing team doesn't re-infect the codebase.
Scope of Work
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01
10 Hours Feature Development
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Monthly capacity for building new custom sections (e.g., landing pages) to prevent app installs.
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02
The "Gatekeeper" Protocol
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Vetting and approval authority for all new app installation requests from marketing or operational teams to prevent re-infection.
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03
Quarterly Code Audits
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Periodic forensic scans of the codebase to detect and purge any unauthorized script injections or accumulated technical debt.
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04
A/B Optimization
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Split-testing native features against previous benchmarks to continually refine User Experience and conversion efficacy.
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05
API Lifecycle Management
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Proactive monitoring and updating of custom Shopify Functions to align with Shopify's quarterly API versioning and deprecation schedules.
What Ownership Saves You
See how much you save by replacing app subscriptions with native code you own.
Includes page builders, bundles, upsells, and analytics apps.
Native code requires zero monthly subscription fees.
*Refers to third-party app subscription fees only. One-time architecture fee and optional governance retainer are separate.
Available for reinvestment in ads or inventory.
Estimated based on $15k project fee vs. your app savings. Actual payback varies by project scope.