THE ARCHITECT

I fix the engine.

I spent a decade in agencies watching brands accumulate architectural debt.

I saw the same pattern repeat itself endlessly. A scaling brand would ask for a simple feature, like a bundle discount or a store locator, and the agency would install a heavy, monthly-subscription app to solve it. Why? Because it was faster for them, not better for the brand.

The result was always the same: fragile codebases with 50+ dependency points. Sites became sluggish, expensive to maintain, and fragile. I realized that the industry was addicted to addition, but the secret to performance was subtraction.

I left the agency world to build FosterUI with a singular mission: to fix the engine, not paint the car. I don't do design. I don't manage ads. I replace rented, slow software with lean, native code that you control.

— Robert Foster

Request Forensic Audit View The Fix

Person sitting at a desk with three computer monitors in a home office setting.

Core Philosophy

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.

— Antoine de Saint-Exupéry

// The Subtraction

theme.liquid

            
            <!-- Main Content -->
          
            -
              
                {% render 'shogun-head' %}
            
            - <script src="yotpo.js"></script>
          
            -
              
                {% include 'bold-options' %}
            
            +
              
                {% section 'native-bundle' %}
            
            + // Functions API Initialized
          
            <main id="MainContent">