I fix the engine.
I spent a decade watching brands accumulate architectural debt.
I saw the same pattern repeat itself endlessly. A scaling brand would ask for a simple feature — a bundle discount, a store locator — and the ecosystem's answer was always the same: install an app. The app marketplace created structural incentives for additive solutions. Every feature gap was filled with another subscription, another JavaScript payload, another external dependency.
The result was predictable: fragile codebases with 50+ dependency points. Sites became sluggish, expensive to maintain, and architecturally brittle. I realized that the industry had optimized for implementation speed at the expense of performance — but the real leverage was in subtraction.
I built FosterUI with a singular mission: to fix the engine, not paint the car. I don't do design. I don't manage ads. I replace rented, slow software with lean, native code that you own and control.
Core Philosophy
// THREE PILLARS OF VALUE
Speed as Revenue
Every 100ms of latency costs measurable conversion. I treat page speed as a revenue metric, not a vanity score.
Profit through Elimination
Native code has zero recurring cost. Every app I replace converts a monthly expense into a permanent asset.
Architectural Sovereignty
You own and control your codebase. No vendor lock-in, no dependency risks, no external points of failure.
// VIA NEGATIVA
Optimization through subtraction. I don't add features — I remove friction. Every app eliminated converts a monthly expense into a permanent asset. Every script removed returns milliseconds to your customer's experience.