I fix the engine.

I spent a decade in agencies watching merchants drown in complexity.

I saw the same pattern repeat itself endlessly. A scaling brand would ask for a simple feature, like a bundle discount or a store locator, and the agency would install a heavy, monthly-subscription app to solve it. Why? Because it was faster for them, not better for you.

The result was always the same: a "Frankenstein" codebase. Sites became sluggish, expensive to maintain, and fragile. I realized that the industry was addicted to addition, but the secret to performance was subtraction.

I left the agency world to build FosterUI with a singular mission: to fix the engine, not paint the car. I don't do design. I don't manage ads. I replace rented, slow software with lean, native code that you own forever.