Case Study Colgate

Challenge

Colgate wanted to enhance the checkout process by providing a tailored experience in line with design specifications. The objective was to ensure a cohesive brand identity and a user-friendly checkout flow while seamlessly integrating the Recharge subscription service, which previously appeared disjointed and visually inconsistent.

Solution

We collaborated with their developer team to streamline their Shopify checkout experience as a key component of their website redesign. Our focus was on both design and functionality:

  • Checkout Page Redesign: We meticulously customized the checkout pages based on the provided design mockups, ensuring a consistent brand experience across desktop, mobile, and tablet devices. This redesign involved streamlining the layout, optimizing form fields, and adding visual elements to enhance the user experience.
  • Custom Feature Implementation: We added several custom features to enhance the checkout process further and boost conversions:
  • Recharge Integration and Customization: We seamlessly integrated the Recharge subscription app into product pages and checkout, ensuring a cohesive look and feel aligned with the overall brand experience. This integration involved customizing the subscription options and user interface to provide a frictionless subscription experience.

Results

Our contributions to the revamped checkout process and streamlined Recharge integration led to several key benefits:

  • Enhanced Brand Identity: The consistent branding throughout the checkout process reinforced Colgate's brand image and fostered customer trust.
  • Streamlined Subscriptions: The seamless integration of Recharge made it easy for customers to subscribe to their favorite products.
  • Improved Customer Satisfaction: The overall enhancements to the checkout experience led to greater customer satisfaction.

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