Yumbutter, a thriving Shopify Plus brand specializing in nut butter, aimed to elevate customer trust, highlight glowing reviews, and streamline its website for a seamless buying experience. Its existing site needed features to fully convey the superior quality of its brand and optimize conversions.
Solution
Instilling Trust through Reviews: We developed a custom-designed, visually compelling reviews module that takes center stage on their homepage. This prominent display of social proof fosters trust and encourages purchases when potential customers visit the site.
Empowering Customers through Enhanced Product Discovery: To help customers make confident purchasing decisions, we created detailed product pages with secondary images available on hover. Additionally, we optimized product collections to ensure a smooth, consistent shopping experience across all platforms, including mobile devices.
Complete Control Over Content: We provided Yumbutter with custom rich text and video sections, enabling them to update their messaging and showcase their unique brand personality regularly. These sections keep the site lively, engaging, and up-to-date, which is crucial for audience engagement.
Results
Increased Customer Engagement: Our strategic improvements boosted customer interaction and time spent on the site.
Improved Conversion Rate: We successfully increased customer engagement by prioritizing trust-building factors and creating a seamless shopping experience.
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