Case Study Makesy

      Challenge

      Makesy, a global supplier of premium candle-making ingredients and tools, has an extensive product catalog and a unique bulk discount structure, which presented challenges in creating an efficient and user-friendly online store. The goal was to streamline complex pricing structures, enhance product navigation, and create a more intuitive shopping experience, ultimately driving sales and customer satisfaction. Makesy faced several key challenges with their Shopify store:

      • Complex Bulk Discount Schemes: Makesy's pricing structure involved intricate quantity-based discounts, which were difficult to manage manually.
      • Enhanced Product Filtering & Display: With a vast product catalog, customers had difficulty finding specific items. We introduced a robust filtering system on collection pages to enable users to quickly navigate and discover the precise supplies they needed.
      • Limited Product Page Functionality: The product pages were enhanced by providing more detailed information and additional options for bulk purchases, which will help streamline the customer's decision-making process.

      Solution

      We developed a tailored Shopify solution to address Makesy's specific needs and optimize their online store:

      • Automated Bulk Discounts: We implemented custom Ruby scripts to calculate and apply bulk discounts based on quantity breaks. This script streamlined the checkout process, eliminated manual errors, and ensured accurate pricing for customers.
      • Enhanced Product Filtering: We implemented a robust filtering system on collection pages, enabling customers to quickly narrow their search by product type, brand, and other relevant attributes.
      • Streamlined Product Pages: We optimized product pages by incorporating complex options for bulk purchases and integrating automated discount calculations. The new options, which allowed for complex bulk purchases, provided customers with greater flexibility and transparency in their purchasing decisions.

      Results

      The Shopify enhancements implemented by us delivered significant improvements for Makesy:

      • Streamlined Operations: Automating bulk discounts saved time and reduced errors, allowing the Makesy team to focus on other essential aspects of their business.
      • Enhanced User Experience: The improved filtering and product pages simplified the shopping journey, making it easier for customers to find and purchase the needed products.

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