Case Study Tandy Leather

Challenge

Tandy Leather, a century-old leader in leathercraft supplies, was operating on an archaic e-commerce platform that hindered its growth potential. The outdated system needed to be aligned with its well-established brand. It required the functionality to support its global customer base, making updating and managing its online content difficult.

Solution

We partnered with Tandy Leather during their migration to Shopify Plus, a robust and scalable e-commerce platform to customize their extensive multi-region storefronts. Our solution focused on preserving their brand identity, improving user experience, and streamlining their operations.

  • Shopify Plus Custom Theme Development: We planned and executed the theme customization to minimize disruption and preserve their hard-earned SEO rankings. We crafted a comprehensive theme aligned with Tandy Leather's brand aesthetics. We provided a visually engaging and informative customer experience for their USA and international sites.
  • Integrations & Customizations: We implemented specific apps and custom solutions to integrate marketing tools like Listrak and streamline scheduling with Acuity. We also developed custom content sections to showcase their unique offerings.

Results

The transition to Shopify Plus was a resounding success for Tandy Leather, increasing sales by 20% during the first week of reopening:

  • Global Scalability: The new platform provides the infrastructure to expand its international reach without sacrificing site performance or customer service.
  • Enhanced User Experience: The upgraded website offers improved navigation, search capabilities, and custom content sections, making it easier for customers to find the perfect supplies and explore their passion for leathercraft.
  • Operational Efficiency: Integrating essential tools and streamlined content management has freed up valuable time and resources for the Tandy Leather team.
  • Brand Consistency: The modernized website reflects the company's commitment to quality and community, ensuring a consistent brand experience across all channels.

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